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Innovation & development

Designed around
everyday care.

Our outdoor coop design brings shelter construction, WPC panels and connected care features into one product development process. Specifications and validation requirements are agreed for each project.

Outdoor coop with a metal frame, wood-grain panels, covered nesting area and enclosed mesh run

The backyard coop

Shelter. Space.
Thoughtful details.

A matte metal frame and wood-grain WPC panels define the enclosure. A nesting area, access ramp and mesh run support the layout, while monitoring, motorized access and insulation explore the next layer of care.

Product details

Three details.
A more considered shelter.

Explore the monitoring, access and insulation details. Operation and performance are defined at product level.

Detail of an under-eave camera in the outdoor coop

01 / Monitoring

A closer view.

An under-eave camera explores remote visibility around the shelter. Connectivity, power and monitoring functions are defined at product level.

Detail of the compact motorized roll-up door

02 / Access

Care in the routine.

A compact motorized roll-up door integrates access into the shelter wall. Operation and safety are considered around daily care.

Wall panel showing WPC exterior, rock wool insulation and OSB interior

03 / Insulation

Protection in layers.

A WPC exterior, rock wool insulation and OSB interior backing form a layered wall structure. Thermal performance is evaluated at product level.

Further development directions

Looking beyond the enclosure.

Separate research directions explore additional support for everyday care. These are not confirmed features of the pictured coop.

Development direction

Automated feeding

Feeding concepts designed to support scheduled routines, with integration and operation still to be defined.

Development direction

Intelligent ventilation

Active airflow concepts intended to support environmental management within the shelter.

Our development process

From the first brief
to production readiness.

Each stage turns a product idea into clearer decisions, with evidence guiding the next step.

01

Discover

We examine outdoor exposure, care routines, maintenance expectations and the commercial goals behind the product.

02

Define

Intended use, size, materials, access, protection and care requirements form a shared product brief.

03

Develop

Form, construction, assembly and the user experience are developed together.

04

Prototype

Prototypes help review scale, fit, stability, access and the practical details of daily use.

05

Validate

Materials, structures and features are evaluated against their intended use before final specifications are prepared.

06

Prepare

Supplier capability, packaging, assembly guidance and quality controls support repeatable production.